The information process in additions must evolve with the needs of current students.

People skills and active listening go hand in hand; they also exceed the amount of impact one can have with accurate program information and sales skills. 

Active listening is very important when understanding what students need and want.  By being present and reiterating/repeating their needs and questions to be clear in our own understanding we can help them to achieve their goals.   

Try to be actively listening to a person's response instead of partially hearing and thinking of a reply ahead of time.